Our Story

Narcissus Gainesville is the second location of it's kind, the sixth under the Narcissus umbrella of stores. All locally owned, Narcissus originated in Tallahassee opening it's doors during the holidays of 1989. Starting out selling only lingerie, Narcissus customers quickly fell in love with the qenuine customer service offered all while leaving feeling their best. Almost going hand in hand, swimsuits were the next offering that had women coming back and wanting more!

Through the years, Narcissus added quality name-brands of womens clothing often only found in high-end department stores. Through this, the need for a shoe, bag, and accessory department grew. Tory Burch entered the mix of Narcissus in early 2010's, the only speciality boutique to carry the American luxuary brand in the Florida panhandle.  Now Narcissus carries every category a women's closet could need!

Narcissus Gainesville proudly opened it's doors March 2020 in the Butler Town Center.